Maintaining and Improving the Environmental Cleanliness in Semarang Municipality in the Era of Industrial Revolution 4.0

摘要

Language produced in a specific event of communication will have its form and function. Some messages are delivered in direct ways meaning the form and the functions are symmetric; some others are delivered in indirect ways, asymmetric. Direct or indirect ways will give different perceptions to those who receive the content of the message. Considering the face of receivers is one of the principles that should be made by policy makers as they communicate with people in public space. This article aims to explain the forms of language used to prohibit littering and the way the maker of prohibition thinks about the writing of littering. The research is conducted by using non-participatory observation method. This, then, is followed by applying note taking technique and recording. The result shows mostly the writings of littering prohibition are made an indirect way and less number in indirect way. Having a direct way means society is placed as subordinate in relation to the authorities. Even though less in number, indirect littering prohibition shows some writings see an equal position between the writer and reader. Both take a similar point of view on littering.