A Study of Bancassurance undertaken by Private Sector Banks in India

摘要

Before the emergence of the crisis, banks mainly had income only from the lending activities. But these days' banks are operating with diversified revenues, and are enjoying the benefits of sustainable partnerships with insurance institutions. With the innovative product, i.e. bancassurance, both banking and insurance companies are boosting their revenues. The biggest strengths of banks, like huge branch network, customer loyalty, brand name etc. are serving in making the same possible. Keeping this in view, the current paper examines the bancassurance business of Private Sector Banks in relation to branch network and total income of the bank. The study states that there is a significant positive relationship between bank branch network and bancassurance and also the bancassurance income, in comparison to the total income of the bank, is very much negligible.