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Identification and Assessment of Social Subgroups or Community Structure on Social Networking Websites

机译:识别和评估社交网络网站上的社会子群体或社区结构

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Social Networking Analysis is gaining more popularity day by day due to its major contribution towards business marketing analytics and future decision policies for any large organization. These kinds of assessments have their potential advantages towards designing future business strategies for a particular product/object available in the market. The social media is now open for all kind of blogs, independent views and open communities. People are free to express their ideas or opinion for any specific product. Now social media has become a widely accepted platform to establish an opinion set for a particular product. The author have described various strategies to gather data from these social communities and try to find the specific interest group/subgroup for any product or person or any object. In this paper, the authors have used an open source tool NodeXL for analysis of twitter tweets and find out most effective group or community individually. This analysis is targeted on the factor of centrality and clustering coefficient analysis.
机译:由于社交网络分析对任何大型组织的业务营销分析和未来决策策略都做出了重大贡献,因此其日渐流行。这些评估对于为市场上可用的特定产品/对象设计未来的业务策略具有潜在的优势。社交媒体现已对所有博客,独立观点和开放社区开放。人们可以自由表达对任何特定产品的想法或意见。现在,社交媒体已成为为特定产品建立意见集的广泛接受的平台。作者描述了从这些社会社区收集数据并尝试为任何产品或个人或对象找到特定兴趣组/子组的各种策略。在本文中,作者使用了开源工具NodeXL来分析推特推文,并逐一找出最有效的群体或社区。该分析的目标是集中性和聚类系数分析。

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