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Impact of Islamic Motives, Serviceability & Customers Awareness on Customer Satisfaction from Islamic Banks

机译:伊斯兰动机,可服务性和客户意识对伊斯兰银行客户满意度的影响

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This study aims to investigate the determinants of customers’ satisfaction from Islamic Banks by both quantitative and qualitative analysis. A sum of 131 respondents was selected through purposive and snowball sampling and survey based questionnaires were used as instrument for data gathering for quantitative side of the research, while 11 in-depth, semi-structured interviews were taken for the qualitative aspect of the study. The research indicated significant relationship between Islamic motives of customers being Muslims for opening a bank account in Islamic banks and serviceability with the level of customer satisfaction. Customer awareness was found to be the most impacting variable on level of satisfaction. Although there is evidence for the association between serviceability and customer satisfaction, the combined relation of Islamic motives and customer awareness by a mixed method approach is unexplored till now. The result of quantitative analysis (questionnaires) was counter checked by qualitative analysis (interviews) that brings novelty to this research. An important finding of research revealed that most of the customers are not aware of Islamic products and even those who were aware were not using most of the Islamic banking products.
机译:这项研究旨在通过定量和定性分析来调查伊斯兰银行客户满意度的决定因素。通过有目的性和滚雪球式的抽样方式选择了131名受访者,并使用基于调查的问卷作为数据收集的手段进行了研究的定量方面,而对研究的定性方面则进行了11次深入的半结构化访谈。该研究表明,作为穆斯林的顾客在伊斯兰银行开设银行账户的伊斯兰动机与顾客满意度与服务能力之间存在着显着的关系。发现客户意识是满意度水平上影响最大的变量。尽管有证据表明可维护性与客户满意度之间存在关联,但到目前为止,还没有探索通过混合方法将伊斯兰动机与客户意识的结合关系。定量分析(问卷)的结果通过定性分析(访谈)进行了反检查,这给这项研究带来了新颖性。一项重要的研究发现表明,大多数客户不了解伊斯兰产品,甚至那些了解的客户也没有使用大多数伊斯兰银行产品。

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