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Distributive Justice and Customer Post-Complaint Behaviour of Fast Food Industry in Rivers State, Nigeria

机译:尼日利亚里弗斯州快餐业的分配正义与顾客投诉后行为

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The study examined the effect of distributive justice on customer post-complaint behaviour. The need for this study has become very demanding because a dissatisfied customer will imply that the company runs risk of operating at reduced state of future revenue stream accruable to the focal company. Data were drawn through questionnaire from 200 employees of 66 fast food firms in Rivers State. Descriptive and inferential statistics were utilized in analysing the data. The study found that distributive justice has a positive and significant relationship with customer post-complaint behaviour. In view of the above findings, the study concludes that customers who experience dissatisfaction will be willing to enact positive post-complaint behaviours if the firm addresses their issues satisfactorily; and recommend amongst others that management of fast food firms should be key in effective distributive justice in order to drive customers towards positive post-complaint behaviour.
机译:该研究考察了分配正义对客户投诉后行为的影响。这项研究的需求变得非常苛刻,因为不满意的客户将暗示该公司冒着以该焦点公司应得的未来收入减少的状态运营的风险。通过调查问卷从河流州66家快餐公司的200名员工中提取数据。描述性和推断性统计数据用于分析数据。研究发现,分配正义与客户投诉后的行为有着积极而重要的关系。鉴于上述发现,研究得出的结论是,如果公司满意地解决了他们的问题,遇到不满的客户将愿意采取积极的投诉后行为;并建议除其他外,快餐公司的管理应成为有效分配正义的关键,以推动客户实现积极的投诉后行为。

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