With the constant practice of green supply chains, cooperative advertising decision-making of green products remains to be solved. Product green degree is introduced into cooperative advertising decision-making in supply chains and then a quantitative model whether manufacturers to participate in cooperative advertising decision-making is constructed by using game theory. On this basis, the influence of advertising cooperative decision-makings of the manufacturers on operation performances of the green supply chain is analyzed by comparing equilibrium strategy of the two models and difference of profits of all parties in supply chains. Based on this, a contract for sharing advertising costs is designed in order to coordinate the green supply chain. The research result shows that although the cooperative advertising decision-making of the manufacturer can coordinate the green supply chain, losses of coordination efficiency appear. The designed contract for sharing advertising costs can entirely coordinate the green supply chain and can randomly distribute coordination profits in the supply chain according to power and status of node enterprises.
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