Empirical Study on Households` Willingness of Soybean Planting--Using 764 Samples of Growers in Northeast China

摘要

In this paper, based on the random sampling survey of the households’ willingness of soybean planting in Northeast China where are the major soybean producing areas in China, the result showed that the willingness of households’ soybean planting was generally low in 2016, which was only 25.3%, however the proportion of households who didn’t want to plant soybeans was 33.1%. By using the analytic hierarchy process (AHP) method, the most important five factors that influencing the households’ soybean planting willingness were soybeans’ prices , sale channels, soybeans’ yields, soybeans’ varieties and the soybeans’ subsidy policy. The paper’s basic policy recommendation are that improving R&D efforts of high-quality and high-yield soybean varieties, optimizing the soybeans’ production and operation environment, reducing the costs and improving the efficiency, using market means to guide, encourage and standardize the planting behavior, reasonably setting soybeans’ subsidy level and payment mechanism, improving the policy transparency and reducing the policy information asymmetry.