Brands and branding - example: Coca-Cola

摘要

The most valuable brand in the world is still 'Coca Cola', and the highest increase was recorded value 'Apple' because that's who entered the top ten most valuable brands. Coca-Cola HBC Serbia makes a significant contribution to the local economy. In three bottling plants, distribution centers and sales offices in Serbia and employ over 1500 people. Taxes that are paid regularly Serbian authorities are yet another way of contribution to the national economy.