Influence of Expert Counselling and Social Media Support on Exclusive Breastfeeding among Generations in an Emergent Country

摘要

Purpose: To describe the prevalence and factors associated with exclusive breastfeeding at six months, especially those associated with age related generations. Methods: Data were analyzed from 1599 mothers of three different generations (X, Y and Z), who responded a self-administered questionnaire when breastfeeding stopped. Multiple logistic regression was used to evaluate the association between reasons for discontinuing and the probability of mothers meeting six breastfeeding duration. Results: The percentage of exclusive breastfeeding at six months of mothers under 18 years old was 37.7% compared to millenians 59.9% and X generation mothers 76.6% (p<0.05). In the multivariate analysis we only found statistical association with profesional breastfeeding counseling (OR: 1.82, 95% Cl: 1.33 - 2.43, p=0.003) and belong to a social media supportive group (OR: 1.61, 95% Cl: 1.01 — 2.55, p=0.042). Conclusion: Education from professional providers and social media support may be necessary to address troubleshooting breastfeeding issues without regard to age or generation.