The Model shows that the tangibles rest on the intangibles; the intangibles support the tangible gains. Without the synergy bridge (organization spirit), the four intangibles and three tangibles become just seven observed factors of a successful organization. Again, the neophyte’s center on the tangibles: they are easy to measure. Most people who ‘know the words, but do not understand the dynamics, only address the intangibles at the time of crisis. The tangibles are very important; they are the fruit of dedicated people working hard to be the very best. It is the savvy leader who understands that quality fruit can only grow from healthy seeds and a nurturing environment, which represent the intangibles.
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