Intervening Effect of Savings Mobilization on the Relationship between Bancassurance and Financial Performance of Commercial Banks in Kenya

摘要

This study sought to establish the intervening effect of savingsmobilization on the relationship between bancassurance and financialperformance of commercial banks in Kenya. The study employed both primary andsecondary data. Primary data was gathered by semi-structured questionnaires.The respondents were 27 commercial banks undertaking bancassurance.? Data analysis was carried out? by descriptive statistics and regression analysisby applying the Baron and Kenny (1986) model. Findings indicated that savingsmobilization had no significant intervening effect on the relationship betweenbancassurance and financial performance of commercial banks. This suggests that the customer deposits relating to bancassurancemobilized by commercial banks in Kenya are not significant enough to havepositive impact on pre-tax profits, return on assets and the ratio ofnon-interest income to total income. Managers of commercial banks need to comeup with strategies to increase the savings mobilization dimension of bancassurance.