Entrepreneurial Orientation influence on Sustainable oriented Innovation in Manufacturing SMEs

摘要

This paper analyses the influence of Entrepreneurial Orientation on Sustainable oriented Innovation.Entrepreneurial Orientation construct is based on five dimensions – Innovativeness, Risk taking, Proactiveness, Competitive aggressiveness and Autonomy, while Sustainable oriented Innovation considers three dimensions – process, organizational and product innovations. The conclusion is that Entrepreneurial Orientation positively impacts upon Sustainable oriented Innovation.