ENVIRONMENTALLY SIGNIFICANT BEHAVIOR: A STUDY OF HOUSEHOLD WASTE MANAGEMENT PRACTICES IN CHIANG RAI, THAILAND

摘要

Understanding human behavior toward environment is important because human values determine the extent to which individuals as members of the society comply with good environmental practices envisaged in the environmental policy. This means that values as expressed in the way of life form part of the major socio-cultural factors that influence environmental policy. This study sought to analyze the way semi-urban households in Chiang Rai, Thailand manage waste. Data was collected based on systematic observation and cultural schema analysis. The findings show that environmentally significant behavior is a major factor that can influence policy failure in the region. None of the participants mentioned trash sorting or recycling as approaches to better environmental behavior.