OPINIONS OF ECONOMIC ENTITIES FROM BRA?OV AND SUCEAVA COUNTIES REGARDING THE IMPORTANCE OF LEASE SERVICES FOR DEVELOPING THE BUSINESS ENVIRONMENT

摘要

We herein aim at identifying some development opportunities for Romanian SMEs within a changing business environment by using the lease as a means of business financing. In this regard, we undertook a piece of qualitative marketing research using descriptive statistics elements so as to meet our research objectives: highlighting the financing forms used by the economic entities in the two counties, identifying the proportion in which lease is used and describing the main constraints existing when financing companies by leasing. The research results underline the fact that the main business entities use this financing system, it being considered more advantageous than the bank loan. Moreover, we notice some differences between the two counties analysed suggesting the existence of an important influence of the local business environment.