Augmented Reality Technology (AR) as Alternative Media for Promotional Product

摘要

The high demand of apartment for people living in the cities makes the property agencies to compete each other in selling their units with various amenities. However, media promotion is needed by the agencies to spread the detailed information regarding the apartments. 3D Technology is one of the options that can be used. The establishment of promotion application with 3D can be considered to be effective and efficient, because it can support much more detailed information toward people with its presentation. So potential buyers are interested in the products offered. With the current technological development, the merging of the visualization of 2D image objects can produce a 3D virtual object form one of them by using Augmented Reality technology. With the help of the open-source mobile devices that is Android. That way can facilitate the user to know the form of the apartment and the facilities that have been provided.