Review and Prioritize the Factors Affecting on Attract and Keep Audiences on the Internet at the Student Sports Organizations

摘要

The most important concern every marketing mental sport to find the audience and finally preserving and creating loyalty in sports audience discussion is attracting and keeping viewers and users by presenting electronic services through web sites. One method of establishing relations with the audience and most important priorities student sports organizations are considered. Web sites effectiveness student sports organizations in order to establish relations with the students and addresses are very important. Undoubtedly the situation of sport organizations has been changed all over the world, especially in Iran. In fact internet and E-commerce has become a tool for sport organizations to attract and keep the audience, also to communicate with fans and sport students. Therefore student sports organizations need to know the information in connection with their website which makes it able to their effectiveness and capability in communications and information and selling electronic services to evaluate. The aim of this investigation and identification of variables effective on the Internet services provided by Iran Student sports organizations .Given the necessary investigation of audiences student sports organizations active in Iran that electronic services through web site. Estimate by a questionnaire made based on a scale 5 option likert narrative that after you and the problem behaviors ankle bracelet polls model with the volume of 140 people had not have an accident in a separate distribution and has been collected. Method analysis test for this research, our analysis and Variance Friedman’s and to study the connection between the investigation of variables test excluded solidarity and manuscripts diagnosing analysis has been used based on the results of the site users graphic variables, the contents site, ability, technical variables and reviewing the site purchases of Internet services web sites by the other conversional technical and other function” there was a meaningful relationship. Also the research priority each of the function” to attract audiences and keep respectively following has specified: reliability, technical varier, site investigations, and the fa?ade site content site.