The manufacturing function has the role of provide to the customers products with generate value. However this task is not unique of this function, it has to work with the functions research and development (R&D) and marketing and sales (M&S). This paper call these three functions as generating value functions, and discuss their mutual role in the process of generating value in the products of a firm. The validation of this model is performed by three comparative case studies, conducted in three shoe manufactories (SMs), with different value generation strategies. The empirical study shows that the mutual role of generating value functions in the value generating process, and that the configuration and the relative role of each function change according to the firm strategy followed.?
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