Abordagem multicritério de apoio a decis?es estrategicamente sustentáveis nas organiza??es

摘要

Keeping the social and environmental conditions in a favorable conservation status for allowing the society to develop itself without restrictions is the central idea which underpins the sustainability concept. Different spheres such as media, academia and business organizations started to give more importance to the study of sustainability, once it directly affects aspects that influence the economy in the world. Organizationally, the use of sustainable strategies can bring returns in favor of a healthy development and a conscious culture about the waste as well as reflecting how organizations connect with society and the environment. The objective of this work is to propose a model for prioritizing strategies to support the creation of an environment and a culture based on sustainability in organizations. This model has four steps, beginning with the problem structuring, including the definition of criteria and alternatives, the application of a multi-criteria method for prioritization, and finally, the implementation of the alternatives according to the decision maker opinion as well as on prioritization results.