Data Breach! What PR Pros Need to Know When the Inevitable Happens

摘要

Data breach. In this ever-connected world, those words conjure fear, and rightly so. Click on an innocent-looking email, webpage URL or attachment, and the next thing you know, someone has access to your email or your company's confidential files. Perhaps someone decides to hold your data hostage with ransomware. Regardless of how it happened, and it will eventually, there are certain things an organization's communications team need to keep in mind.