The telecommunication industry is characterized as being volatile due to the nature of fast-moving technological changes. It is necessary therefore to accept that ordinary everyday business decisions that are taken to solve problems or identify opportunities are knowledgeable, accurate and timeous. These informed decisions are necessary in the normal course of every day business activities to ensure that the industry continues to grow and deliver effective and efficient services in terms of its mandate. What is assumed in terms of this article is that good decisions are not consistently made in the telecommunications sector, resulting in profit maximization being compromised. The question thus arises whether profitability will increase if consistent and good decisions are made in the ordinary course of doing business. This research attempted to address the question posed above and, although both approaches are addressed, more emphasis is placed on the technical aspect than on the business processes.
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