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Customer perceptions on Internet banking information protection : original research

机译:客户对网上银行信息保护的看法:原创研究

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Background: South Africa has a well-developed and established banking system which compares favourably with those in many developed countries (e.g. USA), but also sets South Africa apart from many other emerging market countries like Egypt and Brazil. Four dominant banks, namely the Amalgamated Banks of South Africa (ABSA), Standard Bank, Nedcor and First National Bank (FNB) influence the South African banking environment. Internet banking has slowly been taking off in South Africa since 1996 as consumers are attracted to the convenience, safety and lower costs of doing banking online. Trust is a significant component of Internet banking and online services and products. Objectives: This article has reported on the results of a survey (a close-ended questionnaire) that was conducted by alumni of the University of Johannesburg (UJ). The research problem for this study has been formulated as 'what are Internet banking customers' perception on information protection when using Internet banking services and products?' Method: The methodology for this study falls on quantitative research. The research study consisted of a detailed literature review, followed by an empirical component which consisted of a quantitative questionnaire. The questionnaire used in this study consisted of eight sections covering biographical information, financial institution and Internet banking, Internet banking service quality and delivery, Internet banking functionality, Internet banking costs, Internet banking convenience and relationships, Internet banking trust and Internet banking security and information technology (IT). Results: It was established that the findings of this research could assist financial institutions with fostering and building greater value adding relationships with their customers. These value-adding endeavours will ensure that customers experience and perceive their Internet banking experience to be enriching. Education and awareness campaigns are key focus areas financial institutions should continuously invest in. Information should be easily retrievable and communicated in a manner that makes sense to the diverse customer base, especially within South Africa with its diverse cultures and languages. Conclusion: The final conclusion that could be reached is that Internet banking products and services will continue to grow across various divides and platforms as the Internet costs decrease in future, the growth of Internet related products and services such as Internet banking will increase.
机译:背景:南非拥有发达和完善的银行体系,与许多发达国家(例如美国)的银行体系相比具有优势,但也使南非与埃及和巴西等许多其他新兴市场国家脱颖而出。南非的合并银行(ABSA),标准银行,Nedcor和第一国民银行(FNB)这四家主要的银行影响着南非的银行业环境。自1996年以来,由于人们对在线银行业务的便利性,安全性和较低成本的吸引力吸引了南非的互联网银行业务开始缓慢发展。信任是Internet银行以及在线服务和产品的重要组成部分。目标:本文报告了约翰内斯堡大学(UJ)校友进行的一项调查(封闭式问卷)的结果。本研究的研究问题被表述为“使用网上银行服务和产品时,网上银行客户对信息保护的看法是什么?”方法:本研究的方法论在于定量研究。该研究包括详细的文献综述,然后是由定量问卷组成的实证部分。本研究中使用的调查问卷包括八个部分,涵盖以下方面:传记信息,金融机构和网上银行,网上银行服务质量和交付,网上银行功能,网上银行成本,网上银行便利性和关系,网上银行信任以及网上银行安全和信息技术(IT)。结果:已经确定,这项研究的结果可以帮助金融机构与客户建立和建立更大的增值关系。这些增值努力将确保客户体验并认为他们的互联网银行体验在不断丰富。教育和宣传活动是金融机构应继续投资的重点领域。信息应易于检索并以对多样化的客户群有意义的方式传达,尤其是在南非拥有多种文化和语言的情况下。结论:可以得出的最终结论是,随着未来互联网成本的降低,互联网银行产品和服务将继续跨越各种鸿沟和平台增长,互联网相关产品和服务(例如互联网银行)的增长将增加。

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