A mixed framework for new media art reception

摘要

In this essay I propose a theoretical assemblage integrating several discursive perspectives towards audience reception in the context of new media art creation, with a focus on sonic works. After reviewing the historical origins of reception theory in reader response and its later appropriation by communication and cultural studies, I argue that a mixed discursive perspective offers a potential refinement of contemporary reception theory as applicable to new media production, in which technological abstractions and complexities may be rich for purposes of production, but fall short in appreciation and communicative value for an audience