Relationships Between Social TV and Enjoyment: A Content Analysis of The Walking Deada??s Story Sync Experience:

摘要

Some of the most influential conversations about television shows are happening via Twitter, in a process dubbed Social TV. Content analysis of publicly available conversations of The Walking Dead was facilitated through AMCa??s Story Sync, facilitating Twitter responses. Results show that Social TV is about far more than isolated immediate reactions to television content; rather, Social TV involves behaviors and cognitions before, during, and after consuming TV programming.