A large variety of different countries conditions requires a modernization of criteria, norms and standards of competition regulation and methods of enforcement. Competition advocacy is a type of complementary activity exercised by antimonopoly authorities additional to enforcement measures, through active cooperation with market, government and civil society actors and increasing the understanding of the benefits of competition. Relevance of article is determined by summarizing the theoretical studies and the present practice of advocacy in the USA and the EU. Originality and practical applications of research are based on empirical studies completed by Moldovan Competition Board.
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