Research on the Government's Roles in Enterprise Green Supply Chain Management

摘要

Green supply chain management (GSCM) plays a crucial role in promoting supply-side structural reform. However, enterprises are not active in action since the development and operation costs of GSCM will erode their profits. Thus, the government should provide active intervention that focuses on identifying its position, that is to say, what are the roles of the government in promoting the implementation of GSCM in enterprises. A theoretical analysis shows that the roles of the government in promoting the implementation of GSCM in enterprises can be boiled down to four types: supervisor, supporter, enforcer and coordinator. According to the result of the theoretical analysis, this paper build an evolutionary game model between the government and GSCM enterprises, to discuss what a kind of role the government should play in intervening the game situation in different contexts to encourage enterprises to implement GSCM, and prove the correctness of the theoretical analysis. At last, this paper puts forward some suggestions on how to realize these roles of the government based on the result of the model.