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Cultural influence of social information use in pedestrian road-crossing behaviours

机译:社会信息使用对人行横道行为的文化影响

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Social information use is common in a wide range of group-living animals, notably in humans. The role it plays in decision-making could be a key to understanding how social groups make collective decisions. The observation of road-crossing behaviours in the presence of other individuals is an ideal means to study the influence of social information on decision-making. This study investigated the influence of culture on social information used by pedestrians in a potentially dangerous scenario, namely road crossing. We scored the collective crossing of pedestrians at four locations in Nagoya (Japan) and three locations in Strasbourg (France). French pedestrians cross against the lights much more often (41.9%) than Japanese ones (2.1%). Individuals deciding to cross the road were strongly influenced by the behaviour and the presence of other pedestrians, especially in Japan, where a stronger conformism was noted. However, Japanese pedestrians were half as likely to be influenced by social information as their French counterparts when crossing at the red light, as they were more respectful of rules. Men show riskier behaviour than women (40.6% versus 25.7% of rule-breaking, respectively), deciding quickly and setting off earlier than women. Further related studies could help target specific preventive, culture-specific solutions for pedestrian safety.
机译:社会信息的使用在许多集体生活的动物中很常见,特别是在人类中。它在决策中的作用可能是理解社会团体如何做出集体决策的关键。在其他人在场的情况下观察过路行为是研究社会信息对决策影响的理想手段。这项研究调查了文化对行人在有潜在危险的情况下使用的社会信息的影响,即过马路。我们在名古屋(日本)的四个地点和史特拉斯堡(法国)的三个地点对行人的集体穿越进行了评分。法国行人比日本人(2.1%)越多越过灯火(41.9%)。决定过马路的人会受到其他行人的举止和在场行为的强烈影响,尤其是在日本,这种行规更加强烈。但是,日本行人在闯红灯时受到社交信息影响的可能性是法国行人的一半,因为他们更遵守规则。男性比女性表现出更高的风险行为(分别为40.6%和25.7%的违规行为),他们做出决定的速度更快,比女性更早出发。进一步的相关研究可以帮助确定针对行人安全的特定预防措施,针对特定文化的解决方案。

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