Factores determinantes en la viabilidad del turismo de negocios en Puebla (México) como oportunidad de desarrollo económico

摘要

Business tourism includes the set of tourist flowswhere the reason for the trip is linked to professional andwork-related activities. The fundamental issue is reflectedin the establishment and growth of large national and internationalcompanies in the industrial and services sectors.The general aim of this study was to determine how the fivefactors of economic viability in tourism are an opportunityfor economic development in business tourism in thecity of Puebla, México. The methodology was carried outusing a quantitative approach with deductive, analyticaland synthetic methods. The research techniques requiredwere the survey and the interview. The results of Pearson’scorrelation coefficient were 0.47 (business sector), 0.43(infrastructure), 0.41 (tourism services), 0.36 (technology)and 0.32 (public policies). The main conclusion suggeststhat there is evidence in favor of the viability of Puebla forbusiness tourism and as an opportunity for economic development.