The Use of Colors in Shakespeare's Venous and Adonis Poem from Pragmatic Perspective

摘要

This paper aims to investigate the use of colors in Shakespeare's Venus and Adonis poem pragmatically. The data of this qualitative study were collected from the literary work of Shakespeare. The findings of this research indicate that the use of purple color in Shakespeare's Venus and Adonis is permanently negative. Also, the results show that red color can be interpreted both negatively and positively. Whilst, white color is permanently associated with positive connotations. Black is employed to evoke negative connotations in this poem. Green and blue are also highly related to positive connotations.