Tourists’ Preferences for Alpine Pastures Maintenance

摘要

Traditional extensive agriculture is the main factor of landscapemanagement in the mountains: a large part of the Alps is modelled byagriculture. Interpreted as a multifunctional activity, including landscapemodelling and maintenance, agriculture generates the conditions underwhich mountain pasture landscape is an economic resource potentiallyexploitable by tourism. The aim of this work is to draw the profiles oftourists of mountain pastures and to estimate their Willingness to Pay(WTP) for landscape pastures resilience. The innovation of this work liesin the use of a multivariate approach using Contingent Valuation Method(CVM), Multiple Correspondence Analysis (MCA) and Hierarchical ClusterAnalysis (HCA). The analysis obtained three clusters that identify differenttourists’ profiles. The main result is the existence of a positiveWTP forthe permanence of pasture systems with an agricultural management.Policy guidelines have been proposed to institutions owning pasturesand huts to manage these assets.