TROVE AND SOCIAL MEDIA TODAY: DOES A CLICK-THROUGH MEAN WHAT WE THINK IT MEANS?

摘要

Using social media is now business as usual for the National Library of Australia and Trove. The Trove team believes that it is engaging people in these spaces, people who know and love Trove and those who have never heard of it. The team believes it is promoting the use of Trove. But is this true? Do people really click through to those links? Do people find Trove and keep coming back? Understanding what the team at Trove wants to achieve in social media is crucial to assessing its value. Is impact in the numbers, the individual stories of lives changed, or is it an interweaving of both?