Development of the River Cruise Market

摘要

The paper discusses some recent changes in expanding river cruise market. Europe has the leading role in the world river cruise market with nearly half the total berths available. The growth in popularity of less well-known rivers and an ongoing trend of thematic river cruises are pointed out. Climate is a limiting element for river cruising. With regard to that issue river cruise operators are attempting to extend the summer season and introduce winter cruises on European rivers. A special highlight is Christmas cruises dedicated to famous Christmas markets in various cities. Segmentation already well-established in the ocean cruise market is now starting to appear in the river cruise sector. The main dimensions of river cruise ships continue to grow and various river cruise operators have already made efforts to attract younger cruisers. These trends show clearly that further growth is expected in the coming years.