Assessment of Modern Banking Services to Achieve and Realization of E-Commerce and Its Impact on the Profitability of Banks Listed on the Tehran Stock Exchange

摘要

The aim of this study was to investigate new banking services in order to achieve and the realization of e-commerce and its impact on banks' profitability listed on the stock exchange. This study is an applied research and from the logic implementation is descriptive survey study and the relationship between variables is correlation. In this study, data collection is by using library and field method, according to research hypotheses simple two-variable linear regression model was used. In this study, panel data is used to estimate and analyze quantitative and analytical and descriptive models by using Spss software. Among 3,000 delegates, managers and employees eight banks listed on the Tehran Stock Exchange using cluster sampling of 300 randomly selected as a population, and has been done during the period 2014-2015.The results of Pearson correlation coefficient between the variables of new services banking and e-commerce and profitability is equal to (0.144), which indicates that new services bank has positive impact significant on the Tehran Stock Exchange in order to fulfill ecommerce and profitability of listed banks, which means that a variety of modern banking services and increasing their use not only further caused the fulfill of e-commerce, but also increased the profitability of banks and has a direct impact on the profitability of them.