Timonin O., Vereshchagina G., Pliekhanova T. DYNAMICS OF THE INFLUENCE OF RISK FACTORS TAKING INTO ACCOUNT MARKETING OF START-UP’S LIFE STAGE

摘要

Abstract. Efficient development of enterprises in modern conditions is becoming increasingly relevant in connection with the political and economic situation in the country and an increase in the level of uncertainty in economic conditions. All this requires companies from different fields of business to use new approaches to doing business and look for new opportunities. Therefore, more and more enterprises are paying attention to the creation of startups, because its characteristic features allow it to function in conditions of uncertainty of the modern market.