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Power interplay and newspaper digitization: Lessons from the Pengpai experiment:

机译:权力互动和报纸数字化:彭牌实验的经验教训:

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摘要

This study looks at Pengpai (The Paper), the first news app launched in China by a traditional media organization, in order to understand how media practices in the context of contemporary China have shifted. The case of Pengpai, which was released in July 2014, is not only about economical and technological modernization but also relates to the re-negotiation of the relationship between the state, professionals and the public. Drawing on interviews with journalists, content analysis, a newsroom observation and Pengpai’s coverage of certain events, this research sheds light on the covert power interplay at work in newspaper digitization in China. The ambivalent accomplishment of Pengpai reveals the relationship between the state and journalists as a negotiation process that includes dialogue and conflict.
机译:这项研究着眼于传统媒体组织在中国推出的首个新闻应用程序“ Pengpai”,以了解当代中国背景下的媒体实践是如何发生变化的。 2014年7月发布的彭牌案,不仅涉及经济和技术现代化,而且与国家,专业人士和公众之间的关系重新谈判有关。借助对记者的采访,内容分析,新闻编辑室的观察以及Pengpai对某些事件的报道,这项研究揭示了中国报纸数字化工作中隐秘的力量相互作用。彭牌的模棱两可的成就揭示了国家与新闻工作者之间的关系,这是一个包括对话和冲突的谈判过程。

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