Mapping out your mission on the Internet

摘要

No doubt the Internet presents challenges to eyecare professionals. An entire career’s worth of professional labors can be put in question and even jeopardized by poor patient online reviews. Medicare is also expanding into a system of practitioner evaluations made public over its website. There are even sites where one can pay to extinguish negative patient reviews. However, opportunities also abound and often far outweigh the challenges. Everyday, we find new and innovative ways to reach our patients and utilize the Internet to further enhance our patient care and administrative efficiency—it is an interesting time.