Thanks to Netflix organizing sensation Marie Kondo, tidying up has never been more on trend.Is your optical in need of some spring cleaning—and organizing?“Utilizing clear delineation between brands and price points makes the shopping experience more straightforward and logical for the patient,” says David Moore, O.D., of Clear Eye Associates + Optical in Fort Worth, TX. “Our capture rate has remained high, we are seeing our market share grow, and our sales for higher-end product have been good. We believe much of this is due to clear branding, consistency in display, and overall orderly look.”
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