In today's more active era where Color Runs are replacing cocktail parties, more consumers are jumping from the armchair into casual sports participation

摘要

“We’ve been seeing the increase of goods designed for performance but that also look stylish in the sporting goods industry,” says VJ Mayor, director of marketing and communications for the Sports & Fitness Industry Association. “For example, the new running store customer is no longer solely the dedicated runner. It’s the customer who does a Color Run once a year and you have to sell him or her on the experience—having fun AND looking good.”