Targeting today's new, uber-stylish, pint-sized eyewear customer

摘要

Forget flowers and fairy princesses, a growing number of today's kids want chic, fashionable styling in their clothing, footwear, accessories, and even eyewear. This new consumer is more opinionated and more involved in the decisions about what is purchased for them. In fact, according to the July 2010 consumer tracking study “Spotlight on Kids: Understanding Cross-Category Purchasing” from The NPD Group, a market research company, of the total dollars spent on kids, 49 percent was spent on items specifically requested by the children.