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Perceived Benefits and Challenges of Electronic Banking Adoption in Ethiopian Private Commercial Banks

机译:埃塞俄比亚私人商业银行采用电子银行的感知收益和挑战

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The main objective of this study is to identify Perceived benefits and challenges of e- banking adoption on Ethiopian private commercial banks. Mixed research design was employed and primary data was collected through questionnaires from employees and analyzed using quantitative (statistical) and qualitative methods. The study reveals that e-banking service provides benefit for both customers and banks in improving their public image and retain customers for long. Despite the benefit of e-banking service and investment on adopting; the system is not well strengthen in providing services due to several challenges. From these, low level of infrastructure, lack of legal frame works, security risk which lessen confidence of customer to use those technologies, lack of trust on the use of technological innovation and limited top management support are the major challenges of Ethiopian private commercial banks in respect to technology adoption. This study suggested that the government should issue laws that govern e-banking operation, security technologies should be strengthened. Awareness about e- banking should be created using different approaches. Moreover e- banking technologies should be given in a simple and easy to use way.
机译:这项研究的主要目的是确定在埃塞俄比亚的私人商业银行中采用电子银行的感知收益和挑战。采用混合研究设计,并通过问卷从员工那里收集主要数据,并使用定量(统计)和定性方法进行分析。该研究表明,电子银行服务为客户和银行提高公众形象和长期留住客户提供了好处。尽管采用电子银行服务和投资有好处;由于若干挑战,该系统不能很好地增强提供服务的能力。因此,埃塞俄比亚私营商业银行面临的主要挑战是基础设施水平低,缺乏法律框架,安全风险降低了客户使用这些技术的信心,对使用技术创新的信任度不足以及高层管理人员的支持不足。关于技术采用。这项研究表明,政府应颁布有关电子银行运营的法律,应加强安全技术。应使用不同的方法来建立有关电子银行的意识。此外,应以简单易用的方式提供电子银行技术。

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