Proximity Based Adaptation of Content to Groups of Viewers of Public Displays

摘要

Responsive design adapts web content to different viewing contexts to deliver an optimalviewing and interaction experience. Recent work proposed a model and framework forproximity-based adaptation of web content as a new dimension for responsive web design.While it was shown that the model improves the perception and user engagement for singleviewers, until now, the effect had not been investigated for multiple simultaneous viewerswho may be at different distances from the display. In this paper, we report on an initialstudy that evaluated and compared the effects of using the average distance of viewers asthe basis for handling adaptation of content to multiple viewers with a classic one thatadapts content based only on display characteristics. Our results show that the adaptivemodel provides a better view of the content and improves user engagement, but can beconfusing when serving multiple viewers.