Does Facebook Matter in Egyptian Graduate Environment? A Marketing Perspective

摘要

The current study is exploratory, and it aims at uncovering the potential role of Facebook in Egyptian university environment. The research based on 127 questionnaires. It was found that; 42% of the respondents use Facebook for educational purpose; around 85% use Facebook to be in touch with their teachers; more than 75% use Facebook to contact the faculty administration; more than 70% of students are convinced that they have added value when using Facebook in the educational context. These results would support the notion of using Facebook as an untraditional, cheap, interactive means to enhance the quality of the educational service that provided by the college (producer) and received by the student (customer). Implications were presented and suggestion for further studies was highlighted.