Macedonian Stock Exchange Valued Upon the Investment Profitability

摘要

The investment strategy to be used by an investor will depend on the form of the price efficiency of the capital market. The reaching of an appropriate business decision about the investment of available financial means is not always easy. Therefore, it is necessary to perform a good analysis of the profitability and the logicality of the investment of available finances. The analysis based on the financial reports data which are publicly available enables the determining of certain indicators which can be used to value the companies, on the basis of which a rational decision can be reached in the case there is desire to invest in those companies. Except in real investments, nowadays investors more and more prefer to invest in securities, shares or bonds. Investments in the form of shares are more attractive for those investors who take higher risk, but at the same time expect a higher revenue.