In this research, we will try to show to what extent the competitive environment in the knowledge era and the extrinsic individual motivation of innovative entrepreneurs could enhance technological innovation in newlyestablished enterprises. A study on a sample of 105 new Tunisian enterprises deemed innovative in a national and regional innovative economic environment revealed 'the following: The nature of the market demand and the dissemination of knowledge by firms have a positive effect on the improvement of technological innovation, while efforts to adapt to market changes, the entrepreneurs' motivation extrinsic system to innovate, the state of competition and the evolution of that market had no effect on it.
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