Analysis and Application of Data Mining in CRM Systems of Healthcare Insurance

摘要

Data mining techniques in Customer Relationship Management (CRM) has a very important role in the practice; it is an important means of gaining and maintaining customer information, and improving customer value. We have determined to compare a variety of techniques, approaches and different tools and its effect on the healthcare field. Data mining created new concept with customer relationship management where different companies can gain a reasonable advantage. The goal of data mining is to turn data into facts, figures, or text which can be processed by a computer into knowledge or information. The main reason of data mining application in healthcare systems is to create a mechanical tool for make out and distributes relevant healthcare information. The aim of this paper is to make a detailed study report of diverse types of data mining applications in the healthcare sector and to minimize the difficulty of healthcare data transactions. A relative study of different data mining applications, techniques and different methods applied for takeout knowledge from database produced in the healthcare industry.