The impact of technology on our lives has resulted in the rise of innovative tools and applications designed to make everyday tasks simpler. QR codes is one such tool that is popularly used today in the service industry – especially in tourism industry – to enhance customer experiences. This review paper explores various aspects of QR codes and the ways in which QR codes are currently being used globally in tourism industry. This is done through review of available literature on and related to the theme of this paper. The trend of adoption of the same by countries is traced. The paper concludes that though several opportunities for QR code implementation exist, it also faces several challenges like lack of awareness of QR code technology, among others. However, addressing these challenges along with designing innovative applications for use of QR codes in tourism will catalyse the acceptance and use of these applications.
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