Modes of address in radio programs: the Itatiaia News Program 1

摘要

The article discusses the potential of the mode of address concept for analyzing how radio programs relate to their audience by constructing a particular style. Two weeks of the Itatiaia radio news program from Minas Gerais, Brazil, were analyzed (from 18 to 23 July 2016 and 10 to 15 April 2017) considering some of the main dimensions of the analysis of how the program addresses the public. It was found that the role of the anchor, the organization of issues and distribution of professionals in journalistic coverage and advertising are fundamental components of the news program’s strategies of address.