The relationship between Information Quality and Organization Strategic Benefit: an Applied Study on Commercial Banks

摘要

This research attempted to study and identify the relationship between information quality and organizational strategic benefit, to measure the level of awareness about information quality different dimensions in the commercial banks, and finally provide recommendations regarding information quality role in improving the organizational strategic benefit. In order to achieve the study objectives, and to conduct the research in a systematic approach, a conceptual framework was developed. The key factors of the conceptual framework were proposed in the following factors of information quality: dependability (timeliness and security) and usability (believability, accessibility, ease of operation, reputation, and value added). The primary data had been analyzed by multiple regression analysis. The results of the current study indicate that there is a general relationship between information quality and the organization strategic benefit in the commercial banks, and there is a relationship between dependability (timeliness / security) and both the alignment between organizational goals and the information systems, and the improvements in customer relationships. Furthermore, there was a relationship between (believability and reputation) and both the alignment between organizational goals and the information systems, and the improvements in customer relationships. Whereas, there was no relationship between (accessibility, ease of operation, and value added) and both the alignment between organizational goals and the information systems, and the improvements in customer relationships. Researchers are also encouraged to conduct research similar to this study, but using the product aspects of information quality so as to reveal additional relationships that are not evident in this research. Future researches are encouraged to examine the relationship between information quality and organizational strategic benefit in non-for profit companies. Keywords: Information quality, organizational strategic benefit, commercial banks.