Marketing of food and beverage in Brazil: scientific literature review on regulation and self-regulation of advertisements

摘要

The effects of marketing strategiesfor promotion of foods and beverageshave been investigated due to itspotential impacts on populations’ foodchoices, particularly among childrenand adolescents. The paper presents anacademic literature review on regulationand self-regulation of food and beverageadvertisements in Brazil, based on searchperformed in electronic databases. Majorityof studies were based on law analysis orqualitative study of advertisements. Thereare sufficient evidences on the need forgovernment regulation of advertisementsaddressed to children and adolescentscomplementarily to institutional selfregulation in order to tackle ethicaltransgressions on food and beverageadvertisements identified in Brazil.Additionally, there should be imposition ofrigorous penalties for noncompliance toethical rules and proposition of incentivestowards actions encouraging healthy foodconsumption patterns, in order to comprisean actual system for promotion of publichealth.