The journalism made for the community and inserted in the a??new spirit of capitalisma??: a case study of the Al?′ Comunidade journal

摘要

The present study analyzes the Al?′ Comunidade newspaper, a monthly publication of the ThyssenKrupp CSA (TKCSA) steel company. Due to the fact that the newspaper is a requirement of an extrajudicial agreement proposed by an environmental agency as a way to publicize measures to compensate for the socio-environmental impacts generated by the company; to the fact that it is made by the company; and that its target audience is the affected community, we attempted to assess what kind of journalism is produced by the journal, taking into account these three factors. We also reflected on journalism within a process resulting from the recent changes in the spirit of capitalism, which entails broadening business rationality and its means of domination and control to include social relations. To do so, we analyze Al?′ Comunidade issues from January 2012 to December 2016.