The discourses of journalistic vehicles and the impact of the audience on Twitter about March 15 th 2015 protests in Brazil

摘要

In this paper, we aim to discuss how news journalistic vehicles described the Brazilian March 15 th demonstrations on Twitter and how these descriptions of the event reverberated in the audiences in the same tool. To that end, we part from a data set composed of tweets and retweets of Carta Capital, UOL Not?-cias, Estad?￡o, G1 and Folha de S.Paulo . We observed the media discourses using a contingent content analysis, whereas we observed the reverberation by identifying the most replicated messages. The results point to small differences between what the media post and what the public reverberates through retweets. We identified that whether the demonstration was or was not against Dilmaa??s government may not have been the fact that most interested the audiences at that time. Timely information about the events on the streets received more emphasis through retweets than messages that just announced the demonstrations.